Dove - Evolution Commercial (higher quality)



Uploaded by: zephoria
Video Description:
Reginald Pike's Yael Staav takes us from model to billboard in under 60 seconds in this impressive new spot from Dove.
Credits: Agency: Ogilvy & Mather, Toronto
Co-CCOs: Nancy Vonk & Janet Kestin
ACD/Writer/Art Director: Tim Piper
Production Company: Reginald Pike
Director: Yael Staav
Music: Vapor Music, Toronto


Tags for this video: beauty commercial cool fashion gender girls image makeup model selfesteem

Find more videos in the "Howto" category
See more videos uploaded by zephoria

Related Videos
Dove Pro-age CampaignBeauty is a product of photoshopDOVE EVOLUTION - A Bonsai Parody
dove-proage-campaign.htmldove-proage-campaign.htmldove-proage-campaign.html
Dove - True ColorsParody dove video emobDove Commercial older naked women and Uncle Frank
dove-proage-campaign.htmldove-proage-campaign.htmldove-proage-campaign.html


Share This Video:       StumbleUpon       del.icio.us       Reddit       digg       Furl       Spurl       Simpy       YahooMyWeb


Comments for this video: Show || Hide
Comments for this video on YouTube
there isn't much ... ( 1 week ago by mrcs3)
there isn't much change from the original look i thought, yet she was pretty enough before all those makeup and editing had been done. Cool commercial though.
true ( 1 week ago by carmenserac)
true
thank god for ... ( 1 week ago by lobelia2)
thank god for photoshop
its sad seeing this ... ( 1 week ago by katiekay101)
its sad seeing this to be honest. haha i mean..how are we suppost to compair to the person at the end??? but she did look alot better at the beginging i have to say haha
Anyone who wouldn't ... ( 1 week ago by Cruciatum)
Anyone who wouldn't realise that was a photo shopped image is a fool.
the point of the ... ( 1 week ago by pokermaster54)
the point of the commercial is to show that our perception of beauty is fucked.
When it comes to ... ( 1 week ago by flabala45)
When it comes to beauty 'never the twain shall meet'. Men love ugly women who flirt well, and equally they love beautiful women with no personality. Women love men who love them. What can you do?
wow ( 1 week ago by mrrmilano)
wow
thats insane ( 6 days ago by tarapets)
thats insane
good call. just ... ( 6 days ago by christacoo)
good call. just glad to see some comment on here that i agree with.
incredible!! ( 6 days ago by Monwal12)
incredible!!
God bless photoshop ( 3 days ago by AltarRS)
God bless photoshop
What is the point ... ( 3 days ago by flabala45)
What is the point this ad is making? That there is no such thing as beautiful people, they have all just been photo shopped? Is it trying to make plainer people feel better? It's a bit like those campaigns that tell 'real' women (whatever that is) to "embrace their curves" (rolls). Actually, slim women have curves. Curves disappear when you get fat.
beauty isn't a lie ... ( 2 days ago by X111ESILENTX111)
beauty isn't a lie what people think beauty is, now that's the lie
wow, your kind of ... ( 2 days ago by A7x4fuckingLIFE7)
wow, your kind of an asshole aren't you?
So you are clearly ... ( 1 day ago by flabala45)
So you are clearly into intelligent debate then. The truth does tend to hurt dear. (And it's you're).
People who argue ... ( 1 day ago by cakiebakie)
People who argue over spelling on youtube should get a life. Go eat a pork chop.
It does sort of ... ( 1 day ago by flabala45)
It does sort of matter if you want to be understood. I thought Americans were known for their bad education and good manners. It would seem the good manners bit is just a myth.
That's just scary!! ... ( 1 day ago by xuzumakixrasenganx)
That's just scary!!! O_o
She looks like a bug-eyed freak with too long of a neck at the end.
The world is so screwed up...
this advert is real ... ( 21 hours ago by waycheww)
this advert is real, quite shocking when you think dove is trying to portray an image of inner beauty and imperfections being ok, don't you think?
omg, call the ... ( 7 hours ago by A7x4fuckingLIFE7)
omg, call the police, i didnt spell it the right way.
do us all a favor ... ( 7 hours ago by A7x4fuckingLIFE7)
do us all a favor and shut up.
piss off and grow a ... ( 6 hours ago by flabala45)
piss off and grow a brain you stupid little girl. And stop emailing me. Just look at your bloody user name. What a nutcase.
oo i love that! it ... ( 3 hours ago by thatsathletics)
oo i love that! it is so true!



Tell a friend:


URL 
Embed Code 



Tips to help you create better videos

1. Eye Candy.
Think about some of your favorite videos, ask yourself, what interesting shots and b-roll need to be captured to make your video entertaining to watch.

2. Good Lighting.
The main difference between amateur and professional videos is the quality of the lighting. Poor lighting creates graininess and poor quality videos too. (*Hint* In most studios, the lights and the cameras can be adjusted up and down to get the correct amount of light.) For your home studio make use of fluorescent light bulbs. These bulbs produce a nice soft light with no harsh shadows. You can buy fluorescent light kits or you can save a lot of money and make your own fluorescent light box. It is best to use a three point lighting system which is fairly standard in most studios.

3. Tripod.
Use a tripod for shake free shooting. Tripods come in all sizes and quality. Most camcorders used today are only small and weigh very little so there is no need to buy a tripod to suit a heavy professional video camera.

4. Microphone.
The built in microphone on your camcorder is not the best to use if you can avoid it. Buy a directional one that can be mounted on top of your camcorder. Otherwise mount the microphone on a boom or support just out of view of the camcorder but close to the subject. Another option is to use a microphone that clips onto your lapel and as used by newsreaders on television. These are very effective and can be purchased for less than $50. No need to buy a wireless unit, but you need enough cable to run from the camcorder remote microphone, up the inside of your shirt and to your lapel. Bear in mind that you will normally be seated within six feet of the camcorder so the microphone should have plenty of cable.

5. Avoid Zooming and Panning.
Avoid zooming in and out and panning from side to side as much as possible. It is recommended that you set the zoom prior to recording.

6. Pre-Roll and Post-Roll.
Allow a few extra seconds after starting and before stopping the camcorder and the actual start and finish of the action you want to record. This allows for better editing once the shooting is over. Not allowing for the pre-roll and post-roll can make editing difficult. If you are filming yourself then start the camcorder recording with the remote control, wait six seconds before you start talking and at the end let the camcorder run an extra six seconds before stopping. This will give you plenty of time when editing.

7. Remember It is A Small Screen.
When shooting videos to add to your web site, normally the player will be 320 x 240 so avoid wide scenes, keep it close to see the detail. If you are filming yourself talking, you should be within six feet of the camera and preferably from the waist up. Keep the content simple and uncomplicated, do not have much happening in the video and keep it quiet-on-the-set.

8. Think Like a Photographer.
When shooting a video, do it like a photographer taking individual shots. Plan your video shoot, record for a short while from one position then stop recording, reposition the camera or yourself then shoot again. This will reduce excessive camera movement in your video. Using these tips will ensure that you can shoot and produce quality website videos of a better quality than most people. Remember, practice makes perfect and soon you will be getting great results on the first take.

9. Look at the Details.
Sometimes, you are so focused on your subject that you do not notice the surrounding elements of the scene. Only later, when you are reviewing the footage do you notice an unsightly trash can in the background or a tree sticking out of your subjects head. I like to scan the video screen carefully before shooting to make sure there is nothing in the shot that I may have overlooked. You may be surprised what you find!

Use our search feature, at the top of the page, to find videos about your favorite topics. There are tons of videos, for example, type in "Bikini contest", "Body building", "Guitar lesson", or "How to (anything)". Search for "Commercial", you will see cool ads and funny commercials. Notice the video techniques used to capture each video, you may very well find many helpful tips and tricks to use as well as many techniques to avoid when making your own videos... have fun.